Digital signage, commonly called Electronic
Message Centers (EMCs), are programmable
signs that visually communicate a message
to viewers. EMCs differ from standard
billboard signage in that they are capable of
storing and displaying multiple messages in
dozens of formats and at varying intervals.
Without the physical labor of changing the
sign display, replacing broken lettering, the
appeal of an EMC is quite apparent.
Intelligent business owners can appreciate
the ability to advertise specials, discounts,
and new items in a manner quickly and easily
read-EMCs provide such an outlet. That said,
the effectiveness of an EMC is not limited by
the space or surface area constraints that
hamper business communication on reader
boards.
Electronic Message Centers are used by
businesses that value the ability to modify
and control their graphics and messages at
specific intervals to meet the demands of
their customers.
• Large corporations utilize EMCs in a
number of different venues, ranging from
sports stadiums to corporate headquarters.
• Small businesses are quickly catching on to
the advertising power that EMCs provide.
More and more businesses each day depend
on an EMC's dynamic format to illustrate
their graphical communication. With the
rapid improvements in technology and an
increasingly competitive marketplace, EMCs
are now within an affordable range.
• Restaurants rely on the dynamic format
that is EMCs to advertise their specials,
reduced prices, and new menu items.
The growth in media options enables
business owners to communicate their
pitch to an increasing pool of potential
customers and reach a wider demographic.
Much different than a stagnant display, an
EMC catches the eyes of passer bys and
avoids the pitfall of becoming part of the
surrounding landscape.
Get your marketing dollars to work and lease
an EMC today! With an average cost less than
$0.45 per thousand exposures, it's easy to see
how quickly leased EMCs cash flow and why
they are the fastest growing marketing
medium today.
Contact a Bank of Cardiff analyst today!