Digital signage, commonly called Electronic
Message Centers (EMCs), are programmable
signs that visually communicate a message
to viewers. EMCs differ from standard
billboard signage in that they are capable of
storing and displaying multiple messages in
dozens of formats and at varying intervals.
Without the physical labor of changing the
sign display, replacing broken lettering, the
appeal of an EMC is quite apparent.
Intelligent business owners can appreciate the ability to advertise specials, discounts, and new items in a manner quickly and easily read-EMCs provide such an outlet. That said, the effectiveness of an EMC is not limited by the space or surface area constraints that hamper business communication on reader boards.
Electronic Message Centers are used by businesses that value the ability to modify and control their graphics and messages at specific intervals to meet the demands of their customers.
• Large corporations utilize EMCs in a number of different venues, ranging from sports stadiums to corporate headquarters.
• Small businesses are quickly catching on to
the advertising power that EMCs provide.
More and more businesses each day depend
on an EMC's dynamic format to illustrate
their graphical communication. With the
rapid improvements in technology and an
increasingly competitive marketplace, EMCs
are now within an affordable range.
• Restaurants rely on the dynamic format that is EMCs to advertise their specials, reduced prices, and new menu items.
The growth in media options enables business owners to communicate their pitch to an increasing pool of potential customers and reach a wider demographic. Much different than a stagnant display, an EMC catches the eyes of passer bys and avoids the pitfall of becoming part of the surrounding landscape.
Get your marketing dollars to work and lease an EMC today! With an average cost less than $0.45 per thousand exposures, it's easy to see how quickly leased EMCs cash flow and why they are the fastest growing marketing medium today.
Contact a Bank of Cardiff analyst today!